Industry: Cannabis/Hemp
Service Provided: Email Marketing
Timeframe: April 2021 – Ongoing
Key Results: 600% increase in email revenue, 22x ROI

The Challenge:

Vida Optima, a leading cannabis brand, had significant untapped potential in their email marketing channel. Their main challenges included:

• A low number of subscribers with limited list growth.

• No automated email flows to nurture leads or engage customers.

• Rarely sent email campaigns, leaving their audience disengaged.

• Their emails had no clear design, making them less effective in capturing attention or driving conversions.

They needed a complete email marketing overhaul to grow their list, build engagement, and turn emails into a reliable revenue driver.

Our Approach:

We built a comprehensive email marketing strategy from the ground up, focusing on driving engagement, automating customer journeys, and growing their subscriber base.

This included:

1. Building 9 Key Email Flows:

   
   We implemented critical automated flows to nurture and engage customers at every stage of the journey, including:

   
   

   • Welcome Series: Engage new subscribers from the start.

   • Site Abandonment: Bring back visitors who left without engaging.

   • Browse Abandonment: Re-engage customers who browsed but didn’t add items to their cart.

   • Cart & Checkout Abandonment: Recover lost sales and boost conversions.

   • Post-Purchase: Keep the momentum going after purchase with upsells and loyalty offers.

   • Replenishment: Encourage reorders for consumable products.

   • Cross-sell: Introduce customers to complementary products.

   • Winback: Re-engage customers who haven’t purchased in a while.

   • Unengaged: Identify and connect with subscribers who haven't purchased.

     
     

2. List Growth:

   
   We implemented effective list-building strategies, such as engaging pop-up forms, offering exclusive discounts, and using high-value lead magnets that resonated with their target audience. These strategies resulted in consistent and sustainable list growth.

   
   

3. Campaign Design & Frequency:

   
   We created branded email templates that showcased Vida Optima’s collections, aesthetic, and values. We also increased campaign frequency, sending out weekly educational content and seasonal offers to keep subscribers engaged and coming back for more.

   
   

4. Optimizing for Engagement & Conversions:

   
   Through rigorous A/B testing of subject lines, content, and CTAs, we optimized open rates, click-through rates, and conversions. We continuously adjusted the strategy based on data insights, ensuring maximum engagement and revenue growth.

The Results:

• Subscriber Growth: The email list grew by 300% within the first 6 months, providing a larger audience to engage with and nurture.

• Email Revenue: Email marketing revenue surged by 600%, turning email into one of their highest-performing channels.

• Engagement: Open rates improved by 150%, and click-through rates doubled as a result of better email design and more personalized, targeted content.

• ROI: With the improved strategy, Vida Optima achieved a 22x ROI on their email marketing efforts, generating substantial revenue from a previously underperforming channel.

Client Testimonial:

"Impactful email marketing. I've been working with Jordan for a couple of years now, and I am grateful that we have crossed paths. His work ethic, creative thinking, and design skills are a unique package that is hard to come by. I would recommend him to anyone that is looking to level up their email marketing efforts."